Saul Bass Research

http://en.wikipedia.org/wiki/Saul_Bass

Saul Bass (1920-1996) was a legendary film maker and graphic designer however, he was mainly recognised for designing the title sequences of animated motion pictures. He attended Art Students League and Brooklyn College, before moving to Hollywood. During his time there he worked in partnership with fellow filmmaker Otto Preminger to create the poster for his film, Carmen. Thrilled by his outstanding work Preminger proposed he design the title sequence to accompany this. Bass rather enjoyed creating title sequences as he states “My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it." All of which led him to pursue design as a career.

Following this Bass worked a further time with Preminger to design the title sequence for his film ‘The Man with the Golden Arm’ providing him with a platform in which to excel in this industry. Over his forty year career Bass’ style change from the use of kinetic typography (moving text) as seen in North by Northwest and Vertigo to more computerized techniques employed in Casino.
Although no longer with us, Bass’ artistic style will be forever remembered and continue to inspire others designers.
Information sourced from Wikipedia